Your companion for eating less meat
It’s good for you and the planet — but it’s hard to do alone. One daily question, zero guilt, and a planet of cows cheering you on.
★ 4.8 · Free download
Featured by Apple
Did you eat meat today?
Change is hard, but it's worth it 🙌
How it works
Meet Naomi
Every day she asks: did you eat meat today? Answer yes or no, meal by meal or all at once.
Find your balance
Vegan-curious or flexitarian, you set the pace. Track trends, not sins — no food is forbidden.
Grow your meatless planet
Meat-free days attract cows to your little green planet. Watch your efforts literally add up.
A tour of the herd
Kind words from the herd
Real App Store reviews. The cows take no credit.
★★★★★
With No Meat Today, I transitioned from a meat heavy diet to zero meat. The app is very simple to use and the concept of taking care of cows helps keep the focus on something positive and encouraging.
★★★★★
So positive, easy, and cute with no shaming. I love the cows on my planet, especially the ones from special days!
★★★★★
It's almost a year since I started the app, I'm now 100% vegetarian and I continue to use the app for pleasure and as a reminder of how far I've come. Thanks again for this great app which helps a lot!
★★★★★
I love these silly cows and this is the only app I’ve ever wanted to pay for and I DID
Guides for eating less meat
Kind, practical answers to real questions. The app can wait.
- Becoming Vegetarian Gradually: A Step-by-Step Path
How to become vegetarian gradually: a staged path from one meat-free day to a full vegetarian diet, with the nutrition basics covered.
- Eat Less Meat, Cut Your Carbon Footprint: What Works
How much carbon eating less meat actually saves, why beef dominates the math, and which swaps cut your food footprint the most.
- Flexitarian vs Vegetarian vs Vegan: The Differences
Flexitarian, vegetarian, and vegan compared: what each diet includes, health and climate trade-offs, and how to pick the one you'll keep.
Frequently asked questions
How do I start eating less meat?
Start by noticing, not restricting: track which meals contain meat for a week, then swap the easiest ones first (lunches, then dinners). No Meat Today makes that a two-second daily habit — Naomi the cow simply asks whether you ate meat today.
What is a flexitarian diet?
A flexitarian is mostly vegetarian but still eats meat occasionally, on their own terms. There are no forbidden foods — just a lower meat frequency. It’s exactly the balance No Meat Today is designed to help you find.
How much meat per week is too much?
Health organizations suggest keeping red meat under about 350–500 g cooked per week and avoiding processed meat. Tracking your meals makes the number concrete instead of a guess.
Does eating less meat really help the climate?
Yes — meat has an outsized carbon and water footprint, and cutting a few meaty meals a week is one of the highest-impact personal changes. The app shows your progress as cows happily settling on your meatless planet.
Can it help me become vegetarian gradually?
That’s the core idea: you set your own pace, from one meat-free day a week to a fully plant-based month. No guilt when you slip — the trend is what matters.
Is No Meat Today free?
The app is free to download and use, with an optional subscription that unlocks everything. It’s rated 4.8 stars by over 200 people on the App Store.
Your first cow is one meat-free day away
Free to download. Kind by design.
