Press kit
No Meat Today
Eat less meat: track, decide!
Last updated · Everything on this page may be used freely in articles about No Meat Today. No signup, no watermark.
Fact sheet
- Price
- Free download, freemium subscription (monthly/yearly, Family Sharing)
- Platforms
- iPhone, iPad, Apple Watch
- Category
- Health & Fitness
- Rating
- 4.8 stars (200+ ratings)
- Languages
- 11 — English, Arabic, Chinese (Simplified), Dutch, French, German, Italian, Japanese, Korean, Portuguese, Spanish
- First released
- December 2019
- Requires
- iOS 16.2 or later
- Giving back
- 5% of income goes to NGOs acting for planet conservation
- Made by
- Arnaud Joubay (Goodwhale)
- Press contact
- [email protected]
Ready-to-use descriptions
Copy, paste, edit at will — three lengths.
No Meat Today helps anyone eat less meat — whatever "less" and "meat" mean to them — by tracking meals on a playful planet where cows come to live.
No Meat Today is a companion app for eating less meat, whatever meaning you put behind "less" and "meat". Log a meal with one tap and attract cute cows to your own pocket planet. Fun, non-judgmental, and designed to take as little of your time as possible.
No Meat Today is a companion app for people who want to eat less meat — from the opportunistic vegetarian to the future vegan. Users tell the app whether they had meat by tapping planets, attracting (or scaring away) cute cows. Everyone sets a personal definition of "meat" (meat, poultry, fish, eggs, cheese) and a personal challenge, from one meatless day a week to seven. With iCloud sync, an Apple Watch app, widgets, and 11 languages, it is fun, non-judgmental, and built on one belief: every effort matters, even the occasional meatless meal.
About No Meat Today
No Meat Today is a companion app for people who want to eat less meat, whatever meaning they put behind "less" and "meat".
From the opportunistic vegetarian to the future vegan, from those who want to change their diet entirely to those who simply want to follow and control their consumption, No Meat Today has you covered.
Users just tell the app if they had meat or not by hitting (not too hard) planets, and attract — or scare away — cute cows.
No Meat Today is fun, non-judgmental, and takes as little of your precious time as possible.
Why would I eat less meat?
Many meat lovers come to realize they are eating too much for their own sake. And they are right: we eat twice as much meat as we did 50 years ago. The average American adult consumes 66% more protein than the daily requirement — yet one in five considers themselves deficient in protein.
Widespread overconsumption bears all sorts of negative impacts, from your health and finances to environmental issues: greenhouse-gas emissions, animal welfare, wildlife endangerment, land use, water use, antibiotic resistance.
And then there is the ethical question, which has been on the minds of great thinkers for a long time — some of whom imagine that doing without animal proteins is the future of humankind.
Who is this app for?
More people than I imagined at first. For example:
- People who want to try or find a new balance, from one meal a week to 95% plant-based, and use the app to keep that balance
- People who need to transition to a plant-based diet for health reasons and use the app to do it over a couple of months
- Vegetarians who want to go vegan and use the app to track dairy and egg intake
- Vegetarians and vegans who just love collecting cows and the feel-good vibe of answering "no" to "Did you eat meat today?" every day
Why an app at all?
Even though each meal is an opportunity for change, it is hard:
- You are not always sure what your new meat-consumption baseline should be at first
- Your baseline, and the mix of meat you include or exclude, can change over time
- Giving up meat entirely is not always realistic: family constraints, work obligations, lack of nutritional knowledge
- Sometimes it is not even what you want to do
- Meal planning is hard, and changing all your routines at once is a big hurdle
No Meat Today makes this easier: it facilitates an opportunistic approach where every effort matters, gives you a sense of how your diet changed, provides the right amount of challenge, and helps you find a balance that works for you.
Features
- A simple tracker: one tap from a notification and you are done for the day
- A pocket universe with a "No Meat" planet where you attract cows
- A personal definition of what "meat" is: 🥩🍗🥓🐟🥚🧀
- A history view to help maintain a balance and make an informed choice for the next meal
- Challenge selection, from 1 meatless day a week to 7
- A population view to see all cows and the progress made
- Get personal with your cows: rename, favorite, and share them
- Random daily messages (mostly puns) and random cow names
- Stylish cows to celebrate international and local dates, events, and people
- Seasonal themes
- iCloud sync
- Apple Watch app
- Widgets and Home Screen actions
- Notifications with sound interruption levels
Pricing
No Meat Today is a freemium subscription with monthly and yearly pricing; Family Sharing is enabled for both. The free version is suitable for casual users and offers more features than I had for the two years I used it before releasing it — more than enough to get started.
Paid subscribers get more stylish cow designs, more daily-message variety, more random cow names, meals instead of days, a stricter mode, past-entry editing, and remembered cows.
5% of the income goes toward NGOs acting in favor of planet conservation.
Quotes you can use
Attribute to Arnaud Joubay, developer of No Meat Today.
“Every effort matters. An occasional meatless meal counts, and nobody should feel judged for how they get there.”
“I used No Meat Today for two years before releasing it. The cows were for me first.”
Video
Watch Update 2025 — watch on YouTube
Assets
Click any image to open the original. Or grab the ZIP bundle with the essentials.
App icon
Images
Screenshots
Banners
Lifestyle
Cows
Widgets
Watch
Lock Screen Widgets
4.18
Shortcuts
Press releases
- iOS 17 update: interactive widgets and StandBy
— No Meat Today's iOS 17 update adds StandBy support, interactive widgets, watchOS complications, and Shortcuts with portions, notes, and tags.
- No Meat Today adds Lock Screen Widgets and Shortcuts
— The 4.18 update takes advantage of new iOS 16 features: Lock Screen widgets, Watch complications, Shortcuts, and commemorative cows.
Contact & links
I'm Arnaud Joubay, the one person behind No Meat Today — no PR firm, so you get answers straight from the developer, usually fast. Email [email protected] for interviews, review copies (promo codes), or anything else.