Articles
Eating less meat, the honest way. No lectures, no guilt.

Flexitarian by accident: what tracking taught me
Nobody plans the ham sandwich. Years of building a meat-tracking app taught me that meat habits are mostly invisible — and that noticing beats willpower.

Naomi's planet: why cows measure your progress
Most trackers measure progress with streaks and charts. I chose cows on a planet instead. Here's the thinking behind No Meat Today's strangest design decision.

Where does meat pollution come from?
According to the FAO, in 2017, 323 million tons of meat were produced in the world. Each year, 65 billion animals are killed for human consumption (2,000 animal

All you need to know about honey
"Hey honey, wanna go on a honeymoon!" · "Are you asking because I'm sweet, or because I'm good for your health?" · "Both! And you're also quite good for the e

All you need to know about chocolate
Easter, Christmas, stress, coffee time, there are a ton of occasions to eat chocolate. But by the way, what's the impact of chocolate? On your health, on the en

Earth Hour - How much meat is it worth?
Earth Hour was launched in 2007 by WWF as a symbol of international unity and our ability to act on the challenges of climate chang

Origin Story
Pre-release My 2017 new year resolution was to eat less meat for various reasons, even though I lived in the Limousin region and was famous for my BBQ. This dec