No Meat Today app icon No Meat Today

What if everyone ate a bit less meat?

Skipping one typical meat meal avoids roughly 2.8 kg of CO₂e and about 1,060 litres of freshwater — modest alone, but it multiplies. A family, a classroom, or an office each skipping a few meat meals a week adds up fast. Slide the numbers and see.

If this many people skipped meat…
10
3

In one year, that group would avoid roughly:

of CO₂e —

of freshwater —

meat portions left off plates

How it's calculated

Each skipped meal is a 150 g meat portion. Per-kilogram footprints are the ones my No Meat Today app uses — beef ≈ 60 kg CO₂e/kg, chicken ≈ 6, matching Poore & Nemecek (2018, Science) — with farm-to-plate freshwater estimates (beef ≈ 15,400 L/kg). The "typical mix" option blends chicken, pork, beef and fish by weight (35/35/20/10) into ≈ 2.8 kg CO₂e and ≈ 1,060 L per meal. The totals are what the meat would have cost, not net of the plant meal that replaces it — that meal has a footprint too, roughly a tenth as large. Comparisons: one Paris–New York round-trip flight ≈ 1 t CO₂e per passenger, one Olympic pool ≈ 2.5 million litres. All figures are global averages — honest orders of magnitude, not carbon accounting.