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Sorry if you came here from the app, it's the same text. Make sure to subscribe to the newsletter and social media, I'll try to share more details about the genesis of the app in the futre.

For almost 3 years, I used this app for myself only.

My 2017 resolution was to eat less meat but I wasn't sure what to put behind "less" and "meat", and after a month, I realized that I was bound to fail. I couldn't figure if my diet had changed. I realized that I needed to first track my meat consumption and then adjust it based on this data.

So on Feb 2, I set out to create an opiniated tracker: I wanted to answer from a daily notification so that it would take me no time and I would never skip a day. And I didn't want breaking streaks to be a bad thing, since I would still eat meat.

For a long time, it was really simple, with far less features than the free version currently has. Look at all the features in version 1: they appeared over the course of 3 years, so I spent most of the time without them! I couldn't log multiple meals a day, I had a single (draft) cow design, I could only see the cows around the planet…

But it did the job, and so I started to talk about my cows. And I was surprised that other people actually needed this too.

So, in the summer 2019, I decided it was time to publish it before the end of the year.